Head - Retail Operations

Key Objectives And Deliverables

Role will be responsible for expanding and growing our product line to incorporate special items and achieve substantial growth in non-ticket revenue.
 

1. Incorporate innovative ideas from Marketing Team into merchandise collection strategies
2. Develop and implement a seasonal and core product mix that is balanced with regards to demographic diversity
3. Maintain and create product development calendars for Wonderla branded apparel, toys, and other merchandise collection to ensure key milestones are met and product launches are delivered within schedule
4. Work with the Creative team / agency to design, curate, and procure a unique line of Apparel and Merchandise
5. Manage entire product lifecycle from planning, buying & selecting the merchandise to product placement and sales strategies across all of our parks
6. Analyse products which are most profitable and adjust future product offerings accordingly
7. Consolidate the product needs from all parks to develop product design requests for design partners - ensuring needs of all businesses are met
8. Implement visual plan for displaying products online and at all retail stores. Drive sales, control costs, organize promotions and implement performance management process to improve retail outlet performance
9. Develop plans to ensure sales in all segment through cross offers, cross selling and proper signage
10. Strategies and plan for Product Design & Development – Overseeing and ensuring all design & development activities are carried out within the budget and are related to market demands and business strategy
11. Maximize revenue opportunities
12. Deliver a unique and memorable customer experience
 

Key Skills

1. Category Management
2. Product development, Buying and Merchandising
3. Forecasting & planning, International sourcing
4. Brand Management, Retail Operations
5. Strategic Planning & Execution
6. Profit and Loss Rationalization
7. Inventory Management
8. Supply Chain Management
9. Vendor Management
10. Brand Management
 

Required Qualifications

1. Education

• Bachelor's degree in Business, Marketing, Merchandising, Retail Management, or a related field. A Master's degree in Business Administration (MBA) or a specialization in Retail/Brand Management is preferred.
   

2. Experience

•  Minimum of 10+ years of experience in category management, product development, buying and merchandising, or a related field within retail or the entertainment/amusement industry
• Proven track record of managing merchandise collections, preferably in the apparel or branded goods sector
• Experience working with cross-functional teams, including marketing, creative design, and supply chain, to align product launches and sales strategies
• Prior experience in a theme park or tourism-focused retail setting is a plus
   

3. Technical Skills

• Proficiency in inventory management systems and forecasting tools
• Strong analytical skills to assess product performance, profitability, and market demand
• Knowledge of supply chain management and international sourcing, with hands-on experience in vendor negotiation and contract management
• Familiarity with e-commerce platforms and visual merchandising strategies for both physical and online retail environments