Marketing Manager

Location: Wonderla Park, Bengaluru
Position Vacant: Marketing Manager
Qualification:Bachelor’s degree in marketing, Business, or related field.
Experience:4 to 6 years
Report To:GM – Operations



Company Profile:

Organisation: Wonderla Holidays
Website URL:www.wonderla.com
 

Wonderla Holidays Ltd is India’s largest amusement park. The Company's segments include Amusement Park & Resort. We are currently operational in 3 locations Kochi, Bangalore and Hyderabad under the brand name Wonderla offering entertainment and fun for all age groups. The Company offers water rides, restaurants, family rides, kid’s rides, and high thrill rides. The Wonderla resort in Bangalore offers a range of facilities, including a swimming pool, a gym, a recreational room, a kid's activity room, and banquet halls. It also offers executive rooms, deluxe rooms, and suites.

Wonderla Holidays is voted India’s #1 Amusement park & 6th favourite across Asia by Trip Advisor.

Skills:

1. Communication
2. Collaboration

Duties & Responsibilities

The Resort Marketing Manager's responsibilities include developing, implementing, and executing marketing strategies to promote the resort's services and facilities, driving revenue, and enhancing brand recognition through effective campaigns. This also involves increasing occupancy rates to maximize the resort's success. The Resort Marketing Manager role is a dynamic position that not only focuses on strategic marketing but also involves adept management of OTA platforms, forging new partnerships, and engaging with the local market for sustained resort success. This person should have experience working in a similar hospitality industry. As the Resort Marketing Manager, you will be expected to have a deep understanding of the hospitality industry and current marketing trends, and possess strong analytical skills to measure and analyse campaign effectiveness. Additional responsibilities include managing events, building relationships with local media, and fluency in vernacular languages for effective communication with the local market.


Key Responsibilities:

• Develop, implement, and execute marketing strategies and campaigns to drive brand awareness, customer engagement, and revenue growth for Wonderla.
• Collaborate with other departments such as operations, sales, and food and beverage to ensure all marketing efforts are aligned with overall business goals.
• Develop and manage the marketing budget, and track and report on the effectiveness of all marketing efforts.
• Efficiently oversee and manage OTA platforms, ensuring optimal presence, attractive offerings, and seamless customer experiences to capture a wider customer base.
• Manage the resort's online presence, including the official website and social media accounts, to ensure consistent branding and engaging content.
• Work closely with the marketing team to develop marketing materials and execution.
• Plan and execute events, promotions, and partnerships to increase brand awareness and drive guest attendance.
• Utilize data analysis tools to measure the success of marketing efforts and adjust as needed.
• Identify and cultivate partnerships with relevant businesses, influencers, and organizations to enhance brand visibility and attract new customers.
• Build relationships with local media and be fluent in vernacular languages for effective communication with the local market.
• Stay up to date with industry trends and best practices and bring new ideas and strategies to the table.
• Perform other duties as assigned by the management.


Qualifications:

• Bachelor’s degree in marketing, Business, or related field.
• Minimum of 4- 6 years of experience in a marketing role, preferably in the hospitality industry/malls/ entertainment/ airport industry.
• Proven experience in leading a marketing team and developing marketing strategies.
• Strong understanding of digital marketing tools and analytics.
• Excellent written and verbal communication skills, including fluency in vernacular languages.
• Proven experience in event management
• Strong project management skills and ability to meet tight deadlines.